Are you a future icon? We want to hear from you!
Since 1956, Dale of Norway has made the official sweaters for the Norwegian Olympic athletes, and we are proud to continue that journey as we look toward the Milano Cortina 2026 Winter Olympics. This time it’s about celebrating individuality — past, present, and future. Make It Iconic invites you to define icon status on your own terms.
Future Icons
From athletes and artists to creators and cultural voices, today’s generation shapes tomorrow’s heritage. Through bold style and fearless self-expression, they inspire us all to stand out.
Join the movement with #MakeItIconic – powered by real people, real stories, and unique perspectives in Dale of Norway sweaters.
📩 Send a photo, social link + a few words about yourself to casting@push.xyz
Do you want to be a part a global creative collaboration that reimagines what it means to be iconic today? Launching September/October 2025 and shared worldwide.
From fashion and sport to art and identity – we’re spotlighting individuals who are shaping the future on their own terms. All syles and stories welcome.
